Positioning Vattenfall actually makes Greenwashing real – Podcast EP10

Vattenfall talks about a fossil-free life within one generation. But that must be greenwashing, right? We discuss the positioning of the Swedish (state) company that, unlike many other energy companies, seems to genuinely have the best interests of our climate at heart. How exactly do they do that? Additionally, attention to the troubles of Google Analytics 4, which after the discontinuation of Analytics 3 is the only remaining option for many companies.

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Every two weeks a new episode about positioning with the main segment focusing on a special brand or market. Zeeman, Shell, Nike and Red Bull have already been featured. Curious? Check out the other podcasts here.

Positioning moment of the week: Google Analytics 3 ends, switch to 4?

Google has released a new version of its well-known analytics software, but no one is really happy about it. Twitter is flooded with hate comments and people are wondering why Google took this step. We discuss why and the implications of this choice.

Positioning Vattenfall

Vattenfall, the Swedish company that took over the Dutch NUON in 2012, positions itself as a frontrunner in the energy transition and has been reprimanded multiple times for greenwashing. But is that justified? We found out that this company works very hard to make the world a better place. We discuss how they do that and discover that we strongly disagree about the quality of their marketing strategy.

Don’t be a Penguin

Want to contribute to our show? Do you have suggestions for themes or questions for Ties and Tal about marketing and positioning? Send them to [email protected] or leave a message or comment wherever you watch or listen. Thanks for watching and see you next time!