Positioning Action: Are you a fan of this bargain hunter?

If you’re someone who loves scoring bargains in stores, this episode is for you. Today, we dive deep into the brand Action, one of Europe’s largest retail brands. But here’s the twist—you’ll discover not only how they offer low prices but also how they use clever tactics to influence your perception of their products. By the end of this podcast, you’ll know exactly how Action designs its stores, assortment, and pricing policy so that you keep on buying. Is Action a treasure trove or a big trap? After listening, you’ll know exactly what to go to Action for and what to avoid.

Listen to this podcast on:

• Spotify
• Apple Podcast
• Youtube

Every two weeks a new episode about positioning with an analysis of a special brand or market. Chiquita, Odido, Lidl, and Red Bull have already been featured. Curious? Check out the other podcasts here:

Don’t be a Penguin

Don’t be a Penguin is a production by Merkelijkheid. A B2B marketing agency that uses this podcast to talk about everyday brands and extract lessons you can apply in practice. You’ll laugh, learn new facts, and gain insights into how the success of these brands came about.

Want to contribute to our show? Have suggestions for topics or questions for Ties and Tal about marketing and positioning? Send them to [email protected] or leave a message or comment wherever you watch or listen. Thanks for watching and see you next time!

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