LEGO: BUILDP*RNO for all ages: Podcast S2E2

You know you want to… Dive into the world of LEGO with us! Because who hasn’t played with it? Or maybe you still do. How is LEGO so successful and why do we see it everywhere? Welcome to a new ‘Don’t be a penguin!’ where this time we explore the colorful and blocky universe of LEGO. In this episode, we discuss the secrets behind the worldwide success of this iconic brand, their clever marketing strategies, and explore the cool collaborations with other brands like Fortnite and Star Wars.

Listen to this podcast on:

• Spotify
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• Youtube

Every two weeks a new episode about positioning with the main segment focusing on a special brand or market. Hema, IKEA, Nike and Red Bull have already been featured. Curious? Check out the other podcasts here.

Positioning LEGO:

We start by exploring the deeply rooted nostalgic value of LEGO. For many of us, LEGO bricks are more than just toys; they are precious memories of dreamy building hours and endless imagination. In this episode, we take a journey through time and discover how LEGO managed to become a timeless brand that spans generations.

Listen and watch as Ties, Tal, and Bob explore the building blocks of LEGO’s success in this new episode. Whether you are a LEGO fan or interested in the brand’s business strategy, this episode offers insights, humor, and a nostalgic journey through the colorful world of LEGO.

Enjoy! And let us know what you think in the comments.

Thanks for watching and see you next time!

Don’t be a Penguin

Want to contribute to our show? Do you have suggestions for themes or questions for Ties and Tal about marketing and positioning? Send them to [email protected] or leave a message or comment wherever you watch or listen. Thanks for watching and see you next time!

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