Coca-Cola Positioning: everything you STILL DIDN’T know

Do you know how big Coca-Cola’s influence is on our society? In this podcast, we discuss the huge mistake Coca-Cola made in response to Pepsi, the history of this mega brand, and how they were at the foundation of marketing as we know it today. And did you know that Coca-Cola made Santa Claus famous?



Listen to this podcast on:

• Spotify
• Apple Podcast
• Youtube

Every two weeks a new episode about positioning with an analysis of a special brand or market. Chiquita, Odido, Lidl, and Red Bull have already been featured. Curious? Check out the other podcasts here:

Positioning Coca-Cola

This video discusses the biggest hidden secrets behind the Coca-Cola brand. This drink, which once contained cocaine, has grown into one of the biggest companies of the 21st century. But what many people don’t know is how big the influence of this mega brand is on our society. In this video podcast, we discuss the history of Coca-Cola, how the drink had to compete against alcoholic beverages in its early years, the battle against Pepsi, and much more. Time to take a closer look at Warren Buffet’s liquid brown gold: everyone’s friend Coca-Cola.

Don’t be a Penguin

Want to contribute to our show? Do you have suggestions for themes or questions for Ties and Tal about marketing and positioning? Send them to [email protected] or leave a message or comment wherever you watch or listen. Thanks for watching and see you next time!

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