Why Outsourcing LinkedIn Marketing Is a Good Idea

Why Should You Outsource Your LinkedIn Marketing? An agency costs money, and you surely know who your target audience is yourself, right? Yet many successful B2B companies choose to outsource LinkedIn advertising. In this article, we explain which companies benefit from this smart choice and what to watch out for when outsourcing your LinkedIn campaign. You will get a clear idea of the added value of an agency like Merkelijkheid and can then make an informed decision.

Why Outsourcing LinkedIn Marketing Is a Smart Choice

LinkedIn has grown into the most influential platform for B2B marketing. According to experts and marketers, LinkedIn is not only the place to build valuable business relationships but also to reach specific target audiences with powerful advertising campaigns. Research shows that 89% of B2B marketers use LinkedIn for lead generation and 62% state that it effectively produces leads for them. The platform increasingly plays an indispensable role in the marketing mix of B2B companies. This makes LinkedIn ideally suited for companies that want to invest in strategic marketing that directly contributes to their business growth.

However, this growing role also brings challenges. LinkedIn marketing is a specialized field. LinkedIn’s advertising environment is continuously updated, meaning marketers must constantly familiarize themselves with new possibilities and limitations. Think, for example, of the introduction of new KPIs such as engagement rate and lead-gen form conversions, or updates in targeting options. Additionally, the algorithm that determines which ads are shown and to whom evolves rapidly. This requires in-depth knowledge and daily experience with both the platform and various target audiences.

For companies, it is simply inefficient to keep up with all these developments themselves. It requires not only time but also a specialist approach to optimally benefit from LinkedIn’s possibilities. By outsourcing LinkedIn marketing, you hand over this responsibility to experts who are up-to-date with the latest trends and techniques. This way, you can focus on what your company excels at, while a specialized agency ensures maximum impact and return on LinkedIn.

Outsourcing LinkedIn Advertising: Get More from Your Budget

Outsourcing LinkedIn ads helps you make the most of your marketing budget. LinkedIn’s advertising platform offers countless possibilities, but using them effectively requires specific knowledge and experience. We often see marketers without specialist knowledge waste budget on campaigns that are not well aligned with their target audience (source: Merkelijkheid, “LinkedIn advertising explained”). A specialized party understands how to structure and optimize ads to achieve conversions at minimal cost.

Expertise in audience segmentation is crucial to making campaigns successful. By carefully segmenting based on characteristics such as industry, job title, or specific interests, we can tailor ads to exactly the right audience. This not only increases engagement but also leads to higher conversion and more efficient use of your budget.

Our experience shows that a well-composed target audience directly leads to better results. Campaigns built on data and trends convert faster and at lower cost per click. This means every euro you invest yields more. Strategically using this segmentation prevents ad budgets from being wasted on irrelevant audiences and enables measurably better results.

Our LinkedIn benchmark, for example, shows that average reach and CTR vary greatly by industry. Thanks to these insights, we know exactly which strategies are effective. For instance, we see that carousel ads, although recommended by LinkedIn, deliver mixed results in practice. Our experience shows this format works excellently for some audiences but not for others, even within the same sector. An expert recognizes these nuances and prevents costly ad budget loss.

Another important aspect is our strategic approach to CPM (cost per mille). As explained in our article about CPM (source: Merkelijkheid, “CPM”), CPM drives the total cost of a campaign. It pays off to start with campaign types that have low CPMs, such as awareness campaigns, before moving on to more expensive options like lead ads. This approach ensures your budget yields maximum return and your campaigns are built strategically.

Agency for LinkedIn Advertising

By outsourcing LinkedIn advertising to an experienced agency like Merkelijkheid, you benefit from a combination of data-driven insights and practical experience. You can be sure your campaigns not only perform well but also align seamlessly with your marketing goals. And if done right, an agency can prove this with recent campaigns they executed for other B2B companies. Ask for these and you’ll immediately know what you’re dealing with.

Outsource Your LinkedIn Campaign: From Strategy to Results

An effective LinkedIn campaign starts with a solid strategy and ends with measurable results. We use a three-step approach that has proven itself time and again in practice. This approach combines strategy development, execution, and optimization, ensuring not only consistency but also maximum return on every campaign.

Strategy Development

In the first phase, we lay the foundation for a successful campaign. We start by formulating clear goals: what do you want to achieve? Think of lead generation, brand awareness, or promoting a specific product or service. Next, we analyze the target audience carefully, using LinkedIn’s extensive targeting options such as industry, job title, and seniority level. Based on these insights, we choose the most suitable campaign formats, such as sponsored content, InMail campaigns, or lead generation forms.

Execution

The execution phase is where strategy becomes reality. Here, we apply our creativity and expertise to develop ads that are not only visually appealing but also align with the needs and interests of your target audience. Our experience with LinkedIn ad formats, such as carousels and videos, enables us to launch campaigns that resonate with the audience. We use data-driven techniques to refine targeting and placement, ensuring the campaign performs optimally from the start.

Outsource LinkedIn Lead Generation

For many B2B companies, the first step to LinkedIn advertising is simple: lead generation. They want to generate more leads (SQLs or MQLs) that will eventually lead to increased revenue. Merkelijkheid has developed a clear approach where we build a campaign around three phases aligned with LinkedIn’s advertising capabilities:

  • Brand awareness
  • Website traffic
  • Lead generation

But why start with Brand awareness if the goal is to generate leads?

The answer is simple. Many B2B companies have low brand awareness among non-customers, or they are known but potential customers don’t realize this company offers a certain product or service. There is a lack of brand awareness.

We have seen in countless campaigns that it often backfires to run a lead generation campaign immediately. The cost per lead skyrockets, the conversion rate is low, and the quality of leads is limited. By working on selecting the right audience, developing the right content, and gaining insight into audience preferences during the brand awareness and website traffic phases, the results of the lead generation campaign improve significantly.

Optimization

Optimization is a continuous process that applies to every campaign phase and is essential for the success of any campaign. During the campaign, we closely monitor performance and adjust based on KPIs such as click-through rate (CTR), cost per click (CPC), and conversion rates. Thanks to insights from, for example, our LinkedIn benchmark and experience, we know exactly what to watch for and can quickly act if results lag. A/B testing, adjusting targeting options, and refining ad content are just some of the ways we keep improving campaigns.

With this approach, we guarantee not only consistency in results but also a measurable contribution to your company’s growth. Outsourcing your LinkedIn campaign means you benefit from our expertise and focus, leaving you more time to do what your company excels at.

Outsource Your LinkedIn Campaign: 16 Reasons

Outsourcing your LinkedIn marketing to a specialized agency offers many advantages. A LinkedIn agency has the expertise, tools, and experience to set up and manage campaigns more effectively. Below is a comprehensive list of reasons why working with a LinkedIn agency is a smart move:

  1. Specialist knowledge – A LinkedIn agency is fully up-to-date with the latest developments and best practices on the platform. What worked well last year is now old news, and this happens more often than you think.
  2. Efficient ad budgeting – Optimizing ad budgets to minimize waste and maximize return. In our experience, the CPM of campaigns we run for companies is up to 70% lower!
  3. In-depth audience analysis – Using data and insights to reach the right people at the right time. We know exactly how to use LinkedIn’s tools for the best results.
  4. Creative ad formats – Experience with various LinkedIn formats such as carousels, videos, and lead-gen forms, and the skills to create and optimize these quickly. By responding swiftly to developments, we get more out of campaigns with good ads.
  5. A/B testing and optimization – Continuously testing variants to achieve the best results. Presenting the same text differently sometimes doubles the outcome!
  6. Continuous monitoring and adjustment – Real-time analyses to adjust immediately where needed.
  7. Use of benchmark data – Comparing with industry and competitor data to improve performance.
  8. Focus on measurable KPIs – Targeting CTR, CPC, conversions, and other essential metrics.
  9. Content creation and strategy – Support in developing strong ad and content strategies.
  10. Time and cost savings – Companies can focus on their core activities while the agency handles marketing.
  11. Experience with LinkedIn’s algorithm – Understanding how the algorithm works and how to leverage it optimally.
  12. Quick response and flexibility – Fast adjustments based on campaign performance and market developments.
  13. Access to advanced LinkedIn tools – Use of premium tools and analytics for deeper insights.
  14. Experience with various sectors – Knowledge of what works in specific industries and markets.
  15. Efficient ad management – Smart campaign structures to reduce costs and increase impact.
  16. Guidance with LinkedIn Sales Navigator – Advice and strategies to get the most out of Sales Navigator. An extremely valuable tool to select the relevant audience for you.

By working with a LinkedIn agency, you benefit from a complete approach focused on results and growth. Whether you want to generate more leads, increase brand awareness, or achieve better ad performance, a specialized agency offers the expertise and tools needed to elevate your marketing.

LinkedIn Ads Agency Merkelijkheid

Effectively using LinkedIn marketing requires specialist knowledge, continuous optimization, and a data-driven approach. By outsourcing your LinkedIn marketing, you benefit from strategic expertise, efficient ad management, and a higher return on investment. A specialized agency helps you reach your target audience precisely, make optimal use of your ad budget, and continuously improve campaigns for maximum impact.

Additionally, you save time and avoid unnecessary costs by leveraging the experience and tools of an agency that works with LinkedIn campaigns daily. From audience analysis and ad creation to performance tracking and adjustment: a professional LinkedIn agency ensures you stay ahead of the competition and run an efficient campaign.

Curious about what’s possible, or want to get more results from your LinkedIn marketing? Contact us and discover how we help your company grow with smart and effective LinkedIn campaigns.