Blog.

We explain how email marketing contributes to commercial success in every phase of the B2B customer journey.

The positioning of Gamma explained: is the hardware store truly successfully positioned or is the brand mainly top of mind due to TV commercials?

We explain how Netflix has become a market leader in a competitive market through clear positioning and communication.

What is the best time for a B2B brand to post on social media and which platform suits your content best?

3 case studies of B2B lead generation campaigns that use the unique knowledge and expertise of companies to generate the desired leads.

Efficiently implementing a new web design, Merkelijkheid did this summer for gearbox specialist Apex Dynamics

How is your brand portfolio structured and how can you optimize it? We discuss the 5 types of brand structure and provide examples.

As a brand strategy agency, we are happy to share interesting examples, models, and challenges that can make a difference for your brand.

The brand archetype Ally always puts the success of its clients above its own honor and glory and excels during uncertain times.

In this blog, you will learn what video marketing is and how to create and distribute strategic video content for optimal promotion of your brand.

Are emotions or relationship building central to your brand? We outline the characteristics, advantages, and disadvantages of the lover brand archetype.

Link building is important for every website. But when and how much time you spend on link building determines your online marketing strategy.