Online Marketing

Update for Website Apex Dynamics

Efficiently implementing a new web design, Merkelijkheid did this summer for gearbox specialist Apex Dynamics

27 August 2021
3 min read

For Apex Dynamics, Merkelijkheid created a renewed web design while maintaining the existing technology. In line with the Move Forward positioning, Apex Dynamics now has a fresh, modern website where customers can find everything about their products and services. The website also features a dedicated area and functionality for video, a medium that is becoming increasingly important.

Apex Dynamics B.V. has been working with Merkelijkheid as a fixed marketing partner for 10 years. During this time, Apex Dynamics has grown from a challenger in the market to an established name in the market for gearboxes, racks, and pinions. Positioning and online marketing are important tools with which Apex Dynamics has managed to make a name for itself. We are, of course, proud of the contribution we are allowed to make to their success. One of the most important tools is the website, and this has recently undergone a significant update, a result we are happy to share:

The new design of Apex Dynamics with the unique quotation tool on the tablet that helps visitors with their request

Website update

Director Thom van Oss continues to challenge Merkelijkheid to keep innovating and coming up with new ideas. Recently, we have therefore been working on an update of the Apex Dynamics website (among other things). There were several reasons for this:

We wanted to make use of the full screen width
Video is becoming increasingly important; the videos we produce need to have their own place on the website
A clearer ‘flow’ through the website using shapes and colors: where should the visitor click
The ‘move forward’ positioning also calls for a fresh, modern look and feel

You can find some screenshots below. Want to take a look at the new Apex Dynamics site yourself? Then visit apexdyna.nl.