Blog.

Which customer do you convince with a boring website text? We identify the pitfalls and explain how you can write a truly remarkable website text.

Our practical series on writing website content discusses why websites are often delivered without text and what this means for you.

We are all engaged in it, writing website text. But why is it so important to give the right attention to this?

Writing website content is often more difficult than it seems. That is why in this series we discuss practical solutions and techniques.

The title determines whether your blog gets read. In this article, we share a number of blog titles that have stopping power and draw the reader in.

Positioning Siemens is aligned with vision and strategy. This ensures consistent communication and marketing. How do you achieve this?

Mercedes-Benz knows how to position itself like no other, and we discuss 7 lessons that enable you to apply this to your own B2B organization.

Writing a Blog: If you follow these 7 steps, you'll be able to write a fun and well-findable blog for your website in just an hour and a half.

Where does Nike come from and why is the brand so successful? We discuss the positioning over the years and how it evolves.

Everyone wants to rank high on Google, but how does SEO actually work? Is a high position on Google actually for sale or what should I do?

A good resolution you can fulfill today; planning your content. We help you with more than 8 content ideas for the new year.

HEMA's positioning is certainly remarkable, but is it unique enough to also sell health insurance? We discuss it.