Blog.

What is a strong brand for your customers? Research by McKinsey shows: many B2B companies have no idea what customers truly value.

The beer brand Heineken is world-famous but was lagging behind the competition for a while. We discuss the building blocks of Heineken's successful positioning.

Even with success on social media, we sometimes wonder; where is the result? We discuss 3 methods to get more out of your social media success.

A concrete example of the added value of a clear positioning from the battle between Microsoft, Sony, and Nintendo's latest video game consoles.

Based on the latest advertisement from Centraal Beheer, we ask ourselves; how valuable is a brand with high name recognition but no clear values?

5 ideas you can start developing today into articles for the business blog or website. The content strategy begins with relevant content!

Positioning of The Society Shop compared to 2 other well-known menswear brands. Is the positioning unclear or is it just in the way?

If you cover these 9 topics, you can be sure that your website will have the functionality and longevity you want, so do it!

We present 7 steps that will lead you to a positioning that truly distinguishes your brand or organization from your competition.

In this article, we will discuss various aspects of positioning and how you can apply this within your organization.

Positioning Apple, the company faces a dilemma: change course or continue cashing in at the expense of the original target audience?

James Bond doesn't drink a Martini but a beer in the new film Skyfall, but what can we learn from him about the longevity of a positioning?