Blog.

Will MediaMarkt's new positioning make a difference, or is the price fighter simply copying CoolBlue's positioning?

The McKinsey brand driver model gives you insight into which characteristics your brand must leverage to be distinctive in the market.

The brand identity is the face of your brand. It is the visual introduction to your product. But how do you determine it? In this blog, you will read more about it.

Writing a good briefing for the development of visual content is essential. But how do you approach it? What does a good briefing consist of?

How you say something is often more important than what you say. Three brands show how you can use a unique tone of voice for your brand.

The visual identity of your brand is essential. It is a combination of multiple aspects. With these tips, you will get the most out of it!

Can brand identity influence your customer journey? Two examples from well-known brands show how to achieve this.

Coming up with a brand name is one of the most challenging parts of a brand identity. How do you create a distinctive and memorable brand name?

The initial reception and hospitality within the office are essential for the image and positioning of your company. How do you ensure this is in order?

Can a company differentiate itself by omitting key features or benefits? A brand with reverse positioning does things a little differently.

What makes a logo strong? We provide you with some examples of well-known logos and explain our approach to designing a logo.

An important part of a company's brand identity is the font. In this article, we discuss the impact of the font on your brand.