Blog

70% of the purchasing process takes place without direct contact with your organization. So, how do you ensure that your company ultimately makes the shortlist?

Online Marketing

10 reasons NOT to use social media

Why are a significant number of organizations, often more traditional B2B organizations, still not convinced? The 10 most common reasons against social media.

Explore these categories

Attention! Secure your website quickly with an SSL certificate

During 2017, Google will start cracking down hard on websites without an SSL certificate, time for you to take action! We discuss how and what.

Sustainable Development Goals, the future of CSR in annual reports?

Are the Sustainable Development Goals developed by the UN a standard that you should implement in your annual report?

Google Tag Manager, is that something for you?

Should you use Google Tag Manager or is it not worth it? We look at it from both B2B and B2C perspectives and tell you everything about it.

Mobile-first website design, how important is it?

Mobile-first makes websites more user-friendly and ranks them higher on Google. But what exactly is it and how do I apply it to my website?

Customer journey as the basis for communication and sales process

How many touchpoints do you have before customers make a purchase? The customer journey visualizes this and focuses your marketing and communication.

4 Types of Positioning, from SAP and IBM to AirBnB

We practically explain the different types of positioning and provide more than 12 fun examples from everyday practice.

4 aspects of a rock-solid positioning

A strong positioning has 4 aspects: purpose, emotion, consistency, and flexibility. But how do you apply this to your positioning?

24 positioning examples of well-known brands or companies

What do the best rankings have in common? Over the past years, we have collected good positioning examples and listed them here.

The annual report as a communication tool, especially for salespeople

The annual report is used by many salespeople as a kind of ‘super brochure’ and communication tool. What are the do’s and don’ts to consider when leveraging this?