Blog.

Based on the 2017 annual reports of Heineken, KPN, and Rabobank, we discuss the do's and don'ts for imagery in annual reports.

Color determines, even in B2B, how people perceive a brand. Use color so that your brand identity and positioning reinforce each other.

Article with examples of industrial and other B2B companies that successfully position themselves with surprising concepts.

Business service providers all compete within the same framework for a unique position. How do you step out of that and truly create differentiation?

Are you finding it increasingly difficult to make a difference with your SEO efforts? The hub and spoke strategy is the answer you are looking for.

The implementation determines the success of your new positioning and therefore deserves full attention. These steps are essential.

In this article, we share a clear step-by-step plan so you can get started with positioning your brand.

Café Royal basically takes over the entire positioning of Nespresso and makes little effort to hide it. That’s why they are Penguin of the Month.

In this article, an overview of the most important positioning components so that your positioning is actually practical to use.

Clear reporting and alignment are crucial for demonstrating the value of marketing. We share essential questions and rules that help with this.

Are you getting the most out of your inbound marketing? These 11 pillars are a practical checklist to review and take action where necessary.

The first AMP pages are already at the top of Google's search results, but does this mean you should also offer AMP pages on your business website?