Blog.

In podcast 4, we discuss why Chinese car brands are storming the market right now and whether this poses a threat to the existing car brands.

We discuss Red Bull's positioning and whether the brand can maintain it now that the driving force behind it has disappeared.

What can you learn from Zeeman's positioning? In this podcast, we also discuss chocolate brand After Eight and CoolBlue.

Why LinkedIn? The platform is ideal for B2B advertising; in this article, we provide 3 examples of campaigns on LinkedIn.

Why are we critical of Shell's positioning? In this podcast, we discuss what you can learn from Shell's positioning.

We show how to calculate the LinkedIn engagement rate and answer the question; what is a good engagement rate?

Why does video marketing work? We share 9 facts and explain with a simple example why video marketing works.

Curious about the benefits of LinkedIn? We give you the 5 main advantages of LinkedIn as a B2B advertising platform.

One brand is efficient and easy, but the right brand strategy during acquisition is sometimes a completely different brand architecture or brand structure.

By focusing on value, a brand can sustainably differentiate itself, retain customers, and lay the foundation for a unique positioning.

What can you learn from the core values of Facebook (Meta)? We share our perspective on defining core values and how that fits with positioning.

Start with email marketing! We help you set up an email marketing strategy for your brand in six steps.