Online Marketing
10 reasons NOT to use social media
Why are a significant number of organizations, often more traditional B2B organizations, still not convinced? The 10 most common reasons against social media.
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70% of the purchasing process takes place without direct contact with your organization. So, how do you ensure that your company ultimately makes the shortlist?
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Email marketing contributes to commercial success at every stage of the customer journey
We explain how email marketing contributes to commercial success in every phase of the B2B customer journey.
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Gamma Positioning: successful positioning or top of mind through distinctive campaigns?
The positioning of Gamma explained: is the hardware store truly successfully positioned or is the brand mainly top of mind due to TV commercials?
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Positioning Netflix: market leader in a fast, turbulent market
We explain how Netflix has become a market leader in a competitive market through clear positioning and communication.
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B2B social media: what is the best time to post?
What is the best time for a B2B brand to post on social media and which platform suits your content best?
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B2B Lead Generation Online: 3 Examples of Successful Campaigns
3 case studies of B2B lead generation campaigns that use the unique knowledge and expertise of companies to generate the desired leads.
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Update for Website Apex Dynamics
Efficiently implementing a new web design, Merkelijkheid did this summer for gearbox specialist Apex Dynamics
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A practical view on brand hierarchy strategy and brand architecture
How is your brand portfolio structured and how can you optimize it? We discuss the 5 types of brand structure and provide examples.
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Brand Strategy in Practice: Examples and Practical Models
As a brand strategy agency, we are happy to share interesting examples, models, and challenges that can make a difference for your brand.
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Brand archetype Ally: stronger together
The brand archetype Ally always puts the success of its clients above its own honor and glory and excels during uncertain times.
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The Power of Video Marketing
In this blog, you will learn what video marketing is and how to create and distribute strategic video content for optimal promotion of your brand.
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Brand archetype Lover: to love and be loved
Are emotions or relationship building central to your brand? We outline the characteristics, advantages, and disadvantages of the lover brand archetype.
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When should I work on link building?
Link building is important for every website. But when and how much time you spend on link building determines your online marketing strategy.
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