9 video marketing facts; why does video marketing work?

Why does video marketing work so well? We all know that a picture is worth a thousand words, and many people love nothing more than binge-watching series binge. Yet many companies do not use video marketing as part of their marketing mix. How about your company? In this article, we share 9 video marketing facts that will surely motivate you to make a change. We then make the how concrete with a fun example.

Video content is becoming increasingly important; on YouTube, more than a billion hours of content are watched, and every hour 30,000 hours of content are uploaded to the platform. Video is simply a great way to communicate effectively with your target audience. And many people prefer watching a video over reading a piece of text. In short, video marketing is an opportunity to bring your message to the attention of your target audience.

9 Video Marketing Facts

If you are not yet using video marketing, here are 9 interesting facts about video marketing:

• Videos are the most popular content on social media.
• Videos are easy to share on social media and other online platforms, allowing them to reach a large audience.
• Videos are more than 30 times more likely to rank on the first page of Google than text alone.
• Videos can increase conversion rates by up to 80%.
• People remember videos better than just text or images. They are therefore more likely to retain the message.
• Videos are a powerful tool to capture people’s attention. They can hold people’s attention longer than just text or images.
• Videos are an effective way to explain complex ideas in an understandable way.
• Videos are a powerful means to communicate with target audiences and convey messages.
• 55% of people who use the internet daily watch videos every day.

Powerful facts, but the main reason to use video marketing as a company is that it simply generates more website visitors, leads, and even conversions. It is the ideal way to build a connection with your target audience.

Video Marketing Example: Apex Dynamics and URE

The following video by Apex Dynamics was produced by Merkelijkheid. In the interview, the director of Apex Dynamics talks with a student from University Racing Eindhoven (URE), a student team sponsored by the company.

Apex Dynamics sponsors various student teams and initiatives as part of its Move Forward positioning. With this, the company wants to contribute to a healthy technical sector and motivate young people to choose technical studies. In addition, there are of course various other technical companies, the target audience of Apex Dynamics, interested in the activities of these talents. Besides brand value, the video also increases the brand awareness of the company.

Getting Started with Video Marketing

Video marketing can sometimes seem like a big task. From topic to concept, shot list, production, filming, and finally editing is a process in itself. And then you also have to ensure that the video reaches the right target audience (distribution). No wonder many companies, despite the great opportunities, neglect video marketing.

By working with a specialist, you can make quick progress. Merkelijkheid has been actively working on video marketing for its clients in both B2B and B2C environments for years and knows exactly how to approach this. Shall we brainstorm about using video marketing for your company? We are happy to share compelling cases about what it delivers for our clients.