Positioning Shell reviewed in 1st podcast – Don’t be a Penguin

Why are we critical of Shell’s positioning? In this podcast, Bob talks with our positioning experts about the oil company that is posting record profits while simultaneously facing increasing social criticism. What do they see, and what can you learn from it?

Listen to this podcast on:

• YouTube
• Spotify
• Apple Podcast

Every two weeks we publish a new episode about the positioning of various companies. We have previously discussed Shell and Zeeman. Curious? Check out the other podcasts here.

Shell Positioning

Shell has been in the news recently because it reported a record profit of more than 40 billion dollars, which is more than double compared to the previous year. Positioning specialists and brand strategists Ties Morskate and Tal Gonen talk with Bob about the remarkable choices Shell makes in its positioning. Why does Shell avoid its real ambitions? What are Shell’s competitors doing well that it fails at? And what can you as an entrepreneur and marketer learn from these choices?

Positioning Google and Microsoft: AI is the future of search

The rise of AI-driven search is reigniting the battle between Google Search and Microsoft’s Bing. The companies are causing problems for each other in a unique way.

Don’t be a Penguin

In ‘Don’t be a Penguin,’ Merkelijkheid founders Ties Morskate, Tal Gonen, and independent presenter Bob Morskate dive into the world of positioning. With more than twelve years of experience in this field, Ties and Tal see daily what goes wrong when companies and individuals try to position themselves in the market. In this video podcast series, they discuss compelling positioning cases of well-known companies worldwide and draw lessons for the listeners. The episodes are a source of inspiration, knowledge, and entertainment, focusing especially on the dynamic between the three men, who surprise each other with new information about the companies they discuss but also challenge each other’s thinking and have fun. This is a podcast by Merkelijkheid.

Do you have a question about positioning or marketing? Or do you have a cool idea for our series? Contact us at dontbeapenguin@merkelijkheid.com and let us know.