More brand value and visibility for NTS Group

Stefan Martens

Marketing Manager

"We are very pleased with the thorough preparation and clear approach. This allows Merkelijkheid to master complex topics, facilitating a natural conversation with our technical colleagues. Whitepapers, for instance, about digital printing, are proudly shared internally and used to inspire our target audiences. This has demonstrably contributed to new leads and customers. A remarkable achievement!"

More value from existing customer relationships through clever positioning

NTS – a first-tier manufacturer of (opto-) mechatronic systems – had a clear ambition: to realize more (brand) value with existing customers. The recognition of NTS among high-tech companies with many employees and multiple divisions was still too limited—despite the company’s broad applicability within these complex organizational structures. The challenge: to enhance visibility, profile expertise, and create commercial opportunities based on in-depth knowledge.

Services

Merkelijkheid developed a content strategy that translated in-depth technical knowledge into engaging whitepapers, articles, and social content. This approach not only reached the external audience but also activated internal client organizations: colleague divisions discovered NTS’s strengths — resulting in tangible commercial impact. The significant impact became truly evident when we used an ABM-like campaign to more precisely target and convert the right people. Our activities:

Whitepaper Linkedin advertising Photography Interview & text Reports and dashboards Design

Ties Morskate

Merkstrateeg

Technical companies are brimming with knowledge, yet they often struggle to effectively and consistently communicate it. For NTS, we transform specialized input into compelling content that resonates and is relevant to the target audience. I’d love to show you how we do this—from interviews to articles, videos, and a practical content structure.

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