Apex Dynamics evolved from a challenger to a market leader

Thom van Oss

Director

By continuously brainstorming with Merkelijkheid, where they regularly hold up a mirror to us (sometimes painfully hard but always fair), their approach has helped us achieve our commercial objectives together.

Marketing partner since 2011

Since 2011, Merkelijkheid has been the marketing partner of Apex Dynamics. Together, we developed the positioning “Runs Faster” and later “Move Forward,” which allowed Apex to stand out in a competitive market. We created a new website, an e-learning platform, and produced various content, including videos and articles, to strengthen the brand identity.

Through this comprehensive approach, Apex Dynamics evolved from a challenger to a market leader in low-backlash gearboxes, racks, and pinions. Our collaboration has resulted in a strong online presence, increased brand awareness, and a consistent flow of high-quality leads.

Do you also have a technical company that wants to position itself as a thought leader? Ties Morskate would be delighted to show you how we achieved this with Apex Dynamics.

Our approach

Years of collaboration mean staying sharp on innovation and continuously challenging each other. Together, we developed a range of innovative marketing tools and actions.

Personal videos, sponsoring student teams, and even an Antarctica expedition and unique trade show booths are just a glimpse of what we’ve used to put Apex Dynamics on the map.

Leads and other conversions come into a central dashboard in our unique portal. Apex Dynamics can easily evaluate these and provide feedback to us on whether we are doing the right things.

We also developed unique, custom applications to better respond to market developments or needs. Examples include a lightning-fast quickfinder, an interactive learning environment called APEXperience, and a quote tool.

Services

For Apex Dynamics, we perform, among other things:

Positioning Website Social media management Reports and dashboards SEA (Google Ads) SEO Lead generation Video Text Online Marketing Photography

Ties Morskate

Brand Strategist

Are you looking for a marketing partner that can transform your technical expertise into a powerful market position?

For Apex Dynamics, we crafted a distinctive positioning, a converting website, and a consistent content strategy. This approach has led to growth, increased visibility, and a strong brand identity. I would be delighted to discuss how we can achieve the same for your organization.

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