Since 2011, Merkelijkheid has been the marketing partner of Apex Dynamics. Together, we developed the positioning “Runs Faster” and later “Move Forward,” which allowed Apex to stand out in a competitive market. We created a new website, an e-learning platform, and produced various content, including videos and articles, to strengthen the brand identity.
Through this comprehensive approach, Apex Dynamics evolved from a challenger to a market leader in low-backlash gearboxes, racks, and pinions. Our collaboration has resulted in a strong online presence, increased brand awareness, and a consistent flow of high-quality leads.