Albeton, a family business with a rich history since 1968, asked us to reposition their strong brand. We began with an interactive positioning workshop, where we refined the brand identity and communication strategy together. We translated these insights into a modern, user-friendly website that reflects both the personal character and professionalism of Albeton.
Additionally, we provided photography and video productions to visually enhance Albeton’s story. We developed content for various channels and supported labor market communication, including a ‘Careers’ section on the website. This comprehensive approach has contributed to a strengthened brand identity and visibility in the market.
