Helping family business Albeton grow and professionalize

Jeroen Droog

Director
We have expertise in concrete, not in building websites or things of that nature. And like every company, we are looking for staff. How do we position that in the market, and how do we attract top talent? You help us with that, and it has turned into something truly magical.

From website to job market communication

Albeton, a family business with a rich history since 1968, asked us to reposition their strong brand. We began with an interactive positioning workshop, where we refined the brand identity and communication strategy together. We translated these insights into a modern, user-friendly website that reflects both the personal character and professionalism of Albeton.

 

Additionally, we provided photography and video productions to visually enhance Albeton’s story. We developed content for various channels and supported labor market communication, including a ‘Careers’ section on the website. This comprehensive approach has contributed to a strengthened brand identity and visibility in the market.

Services

Tal Gonen

Tal Gonen

Strateeg

As a family business, you want to grow and professionalize, yet retain your unique identity. For Albeton, we developed a distinctive positioning and translated it into a modern website, powerful visual content, and effective job market communication. The result is an enhanced brand ready for the future.

I would love to show you how we achieved this together and what we can do for your company

Get in touch