Merkelijkheid B.V., located at Suikersilo-West 8, 1165 MP Halfweg, is the data controller for the processing of personal data as described in this privacy statement. Our Data Protection Officer (DPO) is Ties Morskate. He can be reached via [email protected] for specific questions about data protection. For general requests regarding your rights, you can contact us via [email protected].
We process personal data because you use our services and/or because you provide it to us yourself. Below is an overview:
Contact details:
Name, email address, phone number (if you provide these via a form).
Automatically collected data:
We process your data for the following purposes:
Sending our newsletter
For this, we process your email address based on your consent.
Being able to contact you
If you fill in a form, we use your data to be able to call or email you if necessary to carry out our services. The basis for this is the performance of a contract or pre-contractual measures.
Website analysis (stats.merkelijkheid.tools)
We analyze your behavior on the website to improve the website and tailor the offer of products and services to your preferences. We do this based on our legitimate interest, minimizing privacy impact by anonymizing data.
B2B lead generation (Leadinfo)
Recognizing business visitors on our website. We do this based on our legitimate interest to identify which organizations visit our website.
Measuring advertising effectiveness (Google Ads)
Measuring the effectiveness of our advertising campaigns. We do this solely based on your explicit consent.
We do not keep your personal data longer than strictly necessary. We apply the following retention periods:
IP addresses
Are kept for a maximum of 30 days.
Email addresses (for newsletters)
Are kept as long as you are subscribed. Upon unsubscribing, your address receives a ‘do not send’ status to prevent further contact.
Website activities, browser and device data
Are stored anonymized for statistical analysis.
Merkelijkheid B.V. does not sell your data to third parties and only shares it if necessary for the performance of a contract or to comply with a legal obligation. We conclude a processor agreement with companies that process your data on our behalf.
Our main processors are:
Our website uses various techniques for optimal functioning and analysis.
Functional cookies: Necessary for the technical proper functioning of the website.
Analytical cookies (stats.merkelijkheid.tools): These cookies collect anonymized data about website usage and make no or only a minor intrusion on your privacy. No consent is required for this.
Tracking & Advertising (Google Ads): For measuring conversions and remarketing, data is shared with Google. This happens via server-side tracking, which gives us more control, but according to the law still requires your explicit consent. You provide and manage this consent via our cookie and consent banner on your first visit.
You have the right to access, correct, or delete your personal data. In addition, you have the right to withdraw any consent or object to processing based on legitimate interest. You also have the right to data portability. You can send a request for this to [email protected].
To ensure the request for access is made by you, we ask you to send a copy of your identity document with the request. Please black out your photo, MRZ (machine readable zone, the strip with numbers at the bottom of the passport), passport number, and Citizen Service Number (BSN) in this copy. This is to protect your privacy. We will respond as soon as possible, but within four weeks, to your request. You also have the right to file a complaint with the national supervisory authority, the Dutch Data Protection Authority.
Merkelijkheid B.V. takes the protection of your data seriously and takes appropriate technical and organizational measures to prevent misuse, loss, unauthorized access, unwanted disclosure, and unauthorized alteration.