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Vacancy: Experienced B2B Marketer (position filled December ’24)

  • Familiar with SEO and key B2B marketing channels like LinkedIn?
  • Working on the long-term success of clients
  • Taking responsibility, plenty of room to grow

Are you a marketer ready for the next step? You have mastered the basics of (online) marketing and want more impact and responsibility. Not only creating, managing, and reporting on campaigns yourself, but also collaborating with accounts and our specialists on great resources and actions. And you have more ambition; in a few years, you want to lead a team and be the lead with clients. Increasingly, they ask you for advice and your ideas are implemented.

 

 

About Merkelijkheid

Merkelijkheid is a fast-growing – FD Gazelle for the past 4 years – agency for positioning and (online) marketing, mainly working for great B2B companies in industries such as manufacturing, IT, and business services. Success in these markets is often not measured in the short term, which is why we usually work with our clients for many years. Our oldest client has been with us since our founding (13 years ago). As partners, we continuously contribute to their success! We work from a beautiful office located exactly between Amsterdam and Haarlem, easily accessible by car or public transport. The train station is right next to our office.

Business success for a B2B company consists of many different building blocks. The most important is, of course, the website and online marketing, but tools such as events and trade magazines also play a role. We take care of all this and thus form a complete (external) marketing department for our clients. Our team therefore consists of specialists in positioning (branding), marketing strategy, SEO, online advertising, design, project management, and website development. We are often asked to build a new brand from a positioning (also after mergers or buy-and-build) or to reposition an existing brand. But we also make a difference for our clients with online marketing. We create content, develop campaigns, and (SEO) optimize websites.

This makes our work very diverse. One day we work on the content marketing strategy for a law firm, the next day it’s the new website of a high-tech manufacturer. But that doesn’t mean we reinvent the wheel every time. We have our own approach and methodology that ensures we can work quickly and purposefully. And we will teach you these so you can apply them with your own clients.

 

Your workday

By 9 o’clock, everyone is usually in and we chat a bit about the weekend, current events, or new developments with clients. You tell about an interesting article you read on the latest B2B marketing trends. This week you have several important tasks planned, with your morning focused on the most important: a presentation of the results from the past quarter for a leading construction company. You have already discussed the setup with a partner and make sure the presentation is sent before lunch. We usually have lunch together, which is provided.

After lunch, you take a short walk outside before checking ClickUp (our project management system) for your various projects. You briefly coordinate with different colleagues about the status of certain actions. You also see some smaller tasks you can immediately tackle. Once those are checked off, it’s time for a bigger project: you build the lead generation phase of a LinkedIn campaign for a software developer. You have received images and documents from your colleagues; you write the texts and build the campaign. At the end of the day, you meet with the project manager to discuss several clients; which tasks need to be done soon and who will do them. You check your agenda for tomorrow, when you will visit a client to conduct an interview about an innovation. You will later turn that interview into an article this week.

You will work with (for example) the following tools:

  • Google Analytics (and other Google tools)
  • ClickUp
  • SERanking
  • Databox
  • WordPress
  • Microsoft Office

Offer

At Merkelijkheid, you can take the next step in your marketing career. You get the space and responsibility to make a difference for clients and specialize in what interests you. You work closely with our partners and are challenged. Depending on your skills (experience, knowledge, and expertise), you earn €3,250 to €4,150 per month based on a 40-hour workweek. Vacation pay is added on top of that.

Additionally, we naturally provide you with things such as:

  • Laptop (Windows or Apple, your choice)
  • Phone
  • Fun drinks, quizzes, and team outings
  • A delicious lunch
  • Beautiful working environment
  • Training opportunities
  • Partly working from home / part-time work from 28 hours per week in consultation

Want to grow further? That’s certainly possible. It starts with doing your job well; clients are impressed by the results you achieve for them and we see that you make a substantive difference. That is enough to take a nice step forward. If you also show commercial insight or improve our team (bringing in new people, motivating colleagues, managing), progressing to a senior position is natural. It doesn’t have to be immediately, but the opportunity is definitely there.

Expectations

  • Completed MBO/HBO education (or at least equivalent thinking level)
  • > 3 years of work experience
  • Experience with SEO, content marketing
  • Dutch as native language (or B2 language level)
  • You can manage well in English, reading is no problem either
  • You are substantively engaged with your profession and inspire your colleagues in substantive (sub)areas
  • You are curious by nature

Application procedure

The application procedure is as follows:

  • You send us a letter and CV (or something else showing you want to work with us)
  • We invite you for a personal interview with one of the owners
  • During the interview;
    • We see you as a person and get to know who you are
    • We discuss the position and answer your questions about the work and our company
    • We ask about your background and experience
  • For the second interview, you complete an assignment so we can better assess your approach.
  • After the second interview, if both parties are enthusiastic, you receive an offer and we have a terms of employment discussion at the office
  • Once everything is agreed upon, you receive and sign a one-year contract.

Do you think this job and Merkelijkheid suit you well? You can apply by sending your CV and motivation to [email protected]. We welcome applications, but not unsolicited commercial offers.