Bitcoin Positioning: Is the BITCOIN brand trustworthy?

Do you know what makes Bitcoin unique? The #1 cryptocurrency is often just a craze. Stories about huge price increases and young millionaires dominate the media. But we miss the conversation about the topic that everything revolves around: trust. Trust determines the value of brands, and this is central in this podcast using Bitcoin as an example. Do you trust Bitcoin?

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Every two weeks a new episode about positioning with an analysis of a remarkable brand or market. Chiquita, IKEA, Lidl and Red Bull have already been featured. Curious? Check out the other podcasts here:

Positioning Bitcoin

No stories here about people who once bought pizzas with hundreds of bitcoins or scandals of trading platforms that suddenly disappeared with loyal customers’ cryptos: we talk about ‘the BITCOIN brand’.

Bitcoin is a cryptocurrency, but it is much more than that. In this new episode of ‘Don’t be a penguin’, Tal, Ties, and Bob discuss the positioning of the BITCOIN brand and the factors that have influenced its success and failure over the past years.

Most of us know bitcoin from the news. Often because the coin’s price skyrockets or plunges dramatically. But BITCOIN is much more than a digital coin traded on crypto exchanges: it is a brand. A brand that exists by virtue of the trust we as consumers have in it. Trust. That turns out to be the key word of this episode. But how do you build your trust as a brand? That’s what we discuss together.

What do you know, for example, about the Lindy Effect? And what do religion, money, and brands have in common? We talk about the founder of BITCOIN, the much-discussed ‘whitepaper’, who actually created the brand identity, and what the technology aims to achieve. Ties and Tal disagree and engage in a debate to defend their ideas.

Don’t be a Penguin

Want to contribute to our show? Do you have suggestions for topics or questions for Ties and Tal about marketing and positioning? Send them to [email protected] or leave a message or comment wherever you watch or listen. Thanks for watching and see you next time!

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