I am an entrepreneur, strategist, and writer — and I help B2B companies bring marketing back to what truly matters: results. From corporate communications, I learned the importance of strong content and clear choices. In the B2B world, I saw too much time and money being lost to endless alignment and plans that never come to fruition. That’s why I started Merkelijkheid: an agency that works the way you do business. Practical, goal-oriented, and without noise.