Online marketing is no longer something that can be ignored in our daily lives in 2020. In fact, every day, as consumers, we are exposed to around 300 messages, in addition to dozens of emails. Through channels like social media, news pages, and traditional media such as radio and television, brands are trying to reach […]
Every day, we enjoy juggling all the tasks for our clients, but sometimes we forget to share what we create for them. That’s a shame because we work hard to develop compelling content. Recently, we’ve executed exciting visual projects for clients like GS1, Dumaco, Audion Packaging, and Apex Dynamics. We’re working on captivating visual identities, […]
Absolutely, standing out and excelling in a specific area doesn’t guarantee success on its own. Every brand aims to carve out its unique space in the market, not just in the market but also in the minds of consumers. Successful brands are associated with something that makes them unique in their market. This distinctiveness is […]
Brand identity is the face of your brand. It is the visual introduction to your product. This visual introduction immediately triggers associations in the mind of your potential customer. And that’s where the challenge lies. How do you ensure that these associations align with the characteristics and values of your brand? In this article, we […]
You have a budget, and you want to create unique content. You’re flying Charlize Theron, Eva Mendes, Penelope Cruz, Javier Bardem, and Ryan Gosling to China to photograph them with your product on the glass bridge in Zhangjiajie above the mysterious Wulingyuan landscape. These photos are intended to emphasize your brand message and promise and […]
When does your ‘tone of voice’ become important? While your brand’s logo, typography, and color usage initially communicate indirectly with your target audience, think of them as the clothing, posture, or appearance of a person. They determine the first impression of your brand. Your target audience truly gets to know you when you engage in […]
When I say “a painting of a melting clock,” you immediately think “Salvador Dali!” And when you see a commercial with a shark behind a breaking aquarium glass, you know it’s an advertisement for “even Apeldoorn bellen.” Or an explicit, sexually suggestive photo of an (almost) naked woman with a man in a suit? That’s […]
The importance of researching the customer journey has been widely discussed. The customer journey is the path that a customer takes before making a purchase on your website or in your store. How do customers arrive at your website or store? What steps do they go through before converting? What message works best for customers? […]
You’re ready to conquer the world with your new brand. You’re certain you have something that will leave the competition behind. But what do you name your brand? How do you ensure your brand name stands out and is distinctive? Coming up with a brand name is one of the hardest parts of creating a […]
A strong logo is not only the calling card but also the anchor of your brand. Samsung is a good example of this. The brand remained standing when the mobile phone market collapsed. Samsung adapted to the times, remained true to its character, and is now a market leader in the smartphone industry. The well-known […]