Blog.

Can your organization benefit from economic growth without a distinctive positioning? This and 7 reasons to take action.

Success with content marketing often fails if the foundation is not in order. What is that foundation and how do you develop a content marketing strategy?

How does McKinsey maintain its leading knowledge position in an increasingly digital world through content strategy and content marketing?

Content is becoming increasingly important for the commercial success of businesses, which is why we focus on Content Marketing and what it exactly entails.

KPN has been committed to core values and ‘major’ change for years, but real results are lacking. Is KPN’s positioning really right?

Coolblue scores high with its experts, but can the Coolblue strategy also be applied in, for example, the legal profession? We explain it.

The positioning and marketing strategy of Red Bull are iconic, which 5 lessons can you immediately apply to your company or situation?

8 reasons why the B2B newsletter is one of the most important marketing tools for many companies and generates new leads, contacts, and sales.

Recent repositioning of DSM fails to convince analysts; is a split therefore inevitable or is there another way out?

Do you also think that the traditional salesperson's time is up, or do you stubbornly cling to old habits? What is Salesperson 2.0?

Is your brand out in the open or is it the best kept secret? Learn how your brand makes a difference with the Brandability Matrix.

What exactly has online marketing delivered for your organization? With these KPIs, you make that crystal clear for, for example, your boss.