Blog.

No inspiration? A fun content idea can help, and this month we’re giving you five again. Inspiring and sure to get you started!

New website; a celebration or a headache? The creation of a good website often takes longer and costs more than budgeted. Why is that and what can you do about it?

Positioning strategy and positioning are not the same. What is the difference and what role does it play in your marketing strategy? We discuss it.

Positioning Albert Heijn vs. Jumbo: why Albert Heijn has the largest market share yet still loses to Jumbo. What role does positioning play?

SEO should bring more customers to businesses. But what do they read when they visit your website? This and 8 other reasons why good content is essential.

Do you want to overhaul your brand's positioning but don't know how? Are colleagues pushing back? In this article, we focus on the basics.

Recruitment and selection via social media requires a clear, thoughtful approach and a strong story; with these 8 rules, you'll definitely start off well!

Brand affinity is the key measure of marketing success, but what is it and how does it impact positioning?

How we achieved great impact on a limited budget by launching a striking campaign together with another brand.

Proposition and positioning are often confused. And when do you use a proposition and when a positioning? We explain how it works.

Positioning models come in all shapes and sizes. Which ones do you use in which situation, and how do they contribute to effective positioning?

The core of positioning research is an analysis of your competitors. We discuss which steps are essential and how to execute them.