Blog.

During 2017, Google will start cracking down hard on websites without an SSL certificate, time for you to take action! We discuss how and what.

Are the Sustainable Development Goals developed by the UN a standard that you should implement in your annual report?

Should you use Google Tag Manager or is it not worth it? We look at it from both B2B and B2C perspectives and tell you everything about it.

Mobile-first makes websites more user-friendly and ranks them higher on Google. But what exactly is it and how do I apply it to my website?

How many touchpoints do you have before customers make a purchase? The customer journey visualizes this and focuses your marketing and communication.

We practically explain the different types of positioning and provide more than 12 fun examples from everyday practice.

A strong positioning has 4 aspects: purpose, emotion, consistency, and flexibility. But how do you apply this to your positioning?

What do the best rankings have in common? Over the past years, we have collected good positioning examples and listed them here.

The annual report is used by many salespeople as a kind of ‘super brochure’ and communication tool. What are the do’s and don’ts to consider when leveraging this?

What do IBM, Noma, and Usain Bolt have in common? They chose to be the best. Positioning is about making choices, and we explain why.

5 compelling positioning quotes and our fresh perspective on them that will hopefully inspire and guide you when you start positioning yourself.

Starbucks positioning hits the mark worldwide, but what exactly does Starbucks' positioning entail? We explain all aspects in detail.