Writing website content, why is it so difficult?
Which customer do you convince with a boring website text? We identify the pitfalls and explain how you can write a truly remarkable website text.
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70% of the purchasing process takes place without direct contact with your organization. So, how do you ensure that your company ultimately makes the shortlist?
Why are websites often delivered without text?
Our practical series on writing website content discusses why websites are often delivered without text and what this means for you.
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Writing Website Content: The Importance of Website Text
We are all engaged in it, writing website text. But why is it so important to give the right attention to this?
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In practice: Writing website text
Writing website content is often more difficult than it seems. That is why in this series we discuss practical solutions and techniques.
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5 titles that guarantee your article or blog will be read
The title determines whether your blog gets read. In this article, we share a number of blog titles that have stopping power and draw the reader in.
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Best practice case: powerful positioning Siemens through storytelling
Positioning Siemens is aligned with vision and strategy. This ensures consistent communication and marketing. How do you achieve this?
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7 B2B Marketing Lessons from the Positioning of Mercedes-Benz
Mercedes-Benz knows how to position itself like no other, and we discuss 7 lessons that enable you to apply this to your own B2B organization.
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Write a well-read and easily found blog in 7 steps
Writing a Blog: If you follow these 7 steps, you'll be able to write a fun and well-findable blog for your website in just an hour and a half.
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Positioning Nike claims values as its own unique selling proposition
Where does Nike come from and why is the brand so successful? We discuss the positioning over the years and how it evolves.
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High in the search engine, how does SEO actually work?
Everyone wants to rank high on Google, but how does SEO actually work? Is a high position on Google actually for sale or what should I do?
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New Year’s resolution? More than 8 blog ideas for the new year!
A good resolution you can fulfill today; planning your content. We help you with more than 8 content ideas for the new year.
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Does Hema’s positioning help in the sale of health insurance?
HEMA's positioning is certainly remarkable, but is it unique enough to also sell health insurance? We discuss it.
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