7 points on which the B2B buyer evaluates your positioning and brand
What is a strong brand for your customers? Research by McKinsey shows: many B2B companies have no idea what customers truly value.
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70% of the purchasing process takes place without direct contact with your organization. So, how do you ensure that your company ultimately makes the shortlist?
The building blocks of Heineken’s successful positioning
The beer brand Heineken is world-famous but was lagging behind the competition for a while. We discuss the building blocks of Heineken's successful positioning.
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3 ways to get more results from your social media success
Even with success on social media, we sometimes wonder; where is the result? We discuss 3 methods to get more out of your social media success.
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Positioning new Sony and Microsoft consoles too greedy?
A concrete example of the added value of a clear positioning from the battle between Microsoft, Sony, and Nintendo's latest video game consoles.
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The positioning of Centraal Beheer
Based on the latest advertisement from Centraal Beheer, we ask ourselves; how valuable is a brand with high name recognition but no clear values?
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5 content ideas for your business blog
5 ideas you can start developing today into articles for the business blog or website. The content strategy begins with relevant content!
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How an unclear positioning is holding The Society Shop back
Positioning of The Society Shop compared to 2 other well-known menswear brands. Is the positioning unclear or is it just in the way?
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9 Points of Attention and Questions When Developing Your New Website
If you cover these 9 topics, you can be sure that your website will have the functionality and longevity you want, so do it!
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Distinctive positioning in 7 steps
We present 7 steps that will lead you to a positioning that truly distinguishes your brand or organization from your competition.
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The meaning and definition of positioning
In this article, we will discuss various aspects of positioning and how you can apply this within your organization.
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Expiration positioning Apple visualized in positioning matrix
Positioning Apple, the company faces a dilemma: change course or continue cashing in at the expense of the original target audience?
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Positioning James Bond, even he has to work hard at it
James Bond doesn't drink a Martini but a beer in the new film Skyfall, but what can we learn from him about the longevity of a positioning?
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