7 reasons why your positioning is more important than ever
Can your organization benefit from economic growth without a distinctive positioning? This and 7 reasons to take action.
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70% of the purchasing process takes place without direct contact with your organization. So, how do you ensure that your company ultimately makes the shortlist?
The foundation of a good content marketing strategy
Success with content marketing often fails if the foundation is not in order. What is that foundation and how do you develop a content marketing strategy?
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Best practice: McKinsey’s Content Marketing Strategy
How does McKinsey maintain its leading knowledge position in an increasingly digital world through content strategy and content marketing?
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Content Marketing: What is it actually?
Content is becoming increasingly important for the commercial success of businesses, which is why we focus on Content Marketing and what it exactly entails.
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Positioning KPN, the right course or a smokescreen?
KPN has been committed to core values and ‘major’ change for years, but real results are lacking. Is KPN’s positioning really right?
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What every lawyer can learn from Coolblue’s positioning
Coolblue scores high with its experts, but can the Coolblue strategy also be applied in, for example, the legal profession? We explain it.
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Positioning Red Bull: the 5 key lessons
The positioning and marketing strategy of Red Bull are iconic, which 5 lessons can you immediately apply to your company or situation?
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8 reasons why you should write a B2B newsletter
8 reasons why the B2B newsletter is one of the most important marketing tools for many companies and generates new leads, contacts, and sales.
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Positioning DSM lacks X-factor, split inevitable?
Recent repositioning of DSM fails to convince analysts; is a split therefore inevitable or is there another way out?
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These sellers will be obsolete within 5 years!
Do you also think that the traditional salesperson's time is up, or do you stubbornly cling to old habits? What is Salesperson 2.0?
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Brand Matrix: Positioning of Brands and Organizations
Is your brand out in the open or is it the best kept secret? Learn how your brand makes a difference with the Brandability Matrix.
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B2B website KPIs that even your (boss) can’t argue with
What exactly has online marketing delivered for your organization? With these KPIs, you make that crystal clear for, for example, your boss.
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