5 fun content ideas to start working on now
No inspiration? A fun content idea can help, and this month we’re giving you five again. Inspiring and sure to get you started!
Lees meer.
70% of the purchasing process takes place without direct contact with your organization. So, how do you ensure that your company ultimately makes the shortlist?
Surprisingly, the real costs of a good website
New website; a celebration or a headache? The creation of a good website often takes longer and costs more than budgeted. Why is that and what can you do about it?
Lees meer
Positioning Strategy: a brief and clear explanation
Positioning strategy and positioning are not the same. What is the difference and what role does it play in your marketing strategy? We discuss it.
Lees meer
Supermarket Positioning: Albert Heijn vs. Jumbo
Positioning Albert Heijn vs. Jumbo: why Albert Heijn has the largest market share yet still loses to Jumbo. What role does positioning play?
Lees meer
9 reasons why good content is essential for SEO
SEO should bring more customers to businesses. But what do they read when they visit your website? This and 8 other reasons why good content is essential.
Lees meer
Positioning in your market: how does it work?
Do you want to overhaul your brand's positioning but don't know how? Are colleagues pushing back? In this article, we focus on the basics.
Lees meer
8 rules for recruitment and selection via social media
Recruitment and selection via social media requires a clear, thoughtful approach and a strong story; with these 8 rules, you'll definitely start off well!
Lees meer
Brand affinity and the new rules of positioning
Brand affinity is the key measure of marketing success, but what is it and how does it impact positioning?
Lees meer
Joint promotion: Two brands come together to move forward
How we achieved great impact on a limited budget by launching a striking campaign together with another brand.
Lees meer
The difference between positioning and proposition
Proposition and positioning are often confused. And when do you use a proposition and when a positioning? We explain how it works.
Lees meer
Positioning Models: which positioning model do you use?
Positioning models come in all shapes and sizes. Which ones do you use in which situation, and how do they contribute to effective positioning?
Lees meer
Positioning Research: Mapping the Competition in 5 Steps
The core of positioning research is an analysis of your competitors. We discuss which steps are essential and how to execute them.
Lees meer