Pillar Archives - Page 3 of 7

Defining Brand Identity: The Fundamentals

The brand identity is the face of your brand. It is the visual introduction to your product. But how do you determine it? In this blog, you will read more about it.

Writing a good briefing for the development of visual content

Writing a good briefing for the development of visual content is essential. But how do you approach it? What does a good briefing consist of?

Defining a unique tone of voice for your brand: how to do it?

How you say something is often more important than what you say. Three brands show how you can use a unique tone of voice for your brand.

Developing a Brand’s Visual Identity: Photography and Video

The visual identity of your brand is essential. It is a combination of multiple aspects. With these tips, you will get the most out of it!

The impact of your brand identity on the customer journey

Can brand identity influence your customer journey? Two examples from well-known brands show how to achieve this.

How to choose a good brand name?

Coming up with a brand name is one of the most challenging parts of a brand identity. How do you create a distinctive and memorable brand name?

Hospitality and the positioning of your company

The initial reception and hospitality within the office are essential for the image and positioning of your company. How do you ensure this is in order?