LinkedIn Advertising: costs per campaign objective
LinkedIn advertising costs: Expect an average of €16 for 1,000 impressions, but keep in mind this varies per target(audience)
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70% of the purchasing process takes place without direct contact with your organization. So, how do you ensure that your company ultimately makes the shortlist?
LinkedIn Advertising Strategy
How do you get the most out of LinkedIn advertising? We explain how to set up a LinkedIn advertising strategy in 3 steps.
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Why LinkedIn? 3 examples of B2B Advertising
Why LinkedIn? The platform is ideal for B2B advertising; in this article, we provide 3 examples of campaigns on LinkedIn.
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LinkedIn engagement rate demystified + benchmark
We show how to calculate the LinkedIn engagement rate and answer the question; what is a good engagement rate?
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B2B advertising: The benefits of LinkedIn Advertising
Curious about the benefits of LinkedIn? We give you the 5 main advantages of LinkedIn as a B2B advertising platform.
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Brand strategy during acquisition: maintain the second brand or integrate quickly?
One brand is efficient and easy, but the right brand strategy during acquisition is sometimes a completely different brand architecture or brand structure.
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Price and positioning: the difference between price and value
By focusing on value, a brand can sustainably differentiate itself, retain customers, and lay the foundation for a unique positioning.
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A practical view on brand hierarchy strategy and brand architecture
How is your brand portfolio structured and how can you optimize it? We discuss the 5 types of brand structure and provide examples.
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Brand Strategy in Practice: Examples and Practical Models
As a brand strategy agency, we are happy to share interesting examples, models, and challenges that can make a difference for your brand.
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The Power of Video Marketing
In this blog, you will learn what video marketing is and how to create and distribute strategic video content for optimal promotion of your brand.
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Development of Engaging Content
We work hard to create engaging content for our clients. Photography, film, and other activities; in this article, we highlight a number of projects.
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The distinctive features of your brand: the brand driver model
The McKinsey brand driver model gives you insight into which characteristics your brand must leverage to be distinctive in the market.
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