LinkedIn advertising: cost per campaign objective
How much does advertising on LinkedIn cost? It is a frequently asked question that we are happy to answer for you. LinkedIn is an excellent advertising platform that allows you to reach your B2B target audience. Let’s get straight to the point: yes, advertising on LinkedIn is more expensive than advertising on Facebook and Instagram and in many cases also more expensive than Google Ads. However, we believe the costs are more than worth it, thanks to the unique possibilities to tailor your target audience. Therefore, we would like to tell you more about the costs of LinkedIn advertising.
How much does advertising on LinkedIn cost?
A simple answer is of course very nice and efficient, but does not cover everything because the costs of LinkedIn advertising vary greatly depending on the campaign objective. So we go for a slightly more detailed answer and split this per campaign objective:
- LinkedIn costs brand awareness campaign
- LinkedIn costs video campaign
- LinkedIn costs website traffic campaign
- LinkedIn costs lead campaign
[merkelijkheidcta tag_id=’linkedin-adverteren-1′]
LinkedIn advertising costs for brand awareness
Do you want to achieve visibility and brand awareness, but a click or further action is not necessarily required? Then you probably choose a brand awareness campaign. Here, LinkedIn’s algorithm focuses on showing the campaign as much as possible and, with the right approach, you achieve the largest possible reach.
On average, for a €100 campaign budget, we achieve about 6,662 impressions among an average of 2,750 LinkedIn members. That’s an average of 2.4 impressions per LinkedIn account.
LinkedIn advertising costs for video views
Is visibility, specifically views of your video, the goal of your LinkedIn campaign? Then you choose the video views campaign objective, where the algorithm seeks out people within your target audience who are likely to watch the video as much as possible.
On average, for a €100 campaign budget, we achieve about 6,125 views in video campaigns.
LinkedIn advertising costs for website traffic
Is your focus on traffic to your website? Then you use the website traffic campaign objective, which focuses on clicks. Although we focus less on the number of impressions or reach here, it is still useful to know this for comparison.
On average, for a €100 campaign budget, we achieve 3,846 impressions and 22 clicks.
[merkelijkheidcta tag_id=’linkedin-adverteren-2′]
LinkedIn advertising costs for lead generation
Perhaps the ultimate LinkedIn campaign objective: lead generation. In our experience, this works excellently for companies with a B2B target audience. When you choose this campaign objective, you offer your target audience something in exchange for personal data, such as a whitepaper, factsheet, or e-book.
On average, we generate 2.6 leads for a €100 campaign budget.
Costs of LinkedIn advertising
As you have already read, costs vary greatly per campaign objective. In addition, we see strong differences in target audiences, both geographically and in personal characteristics, and content formats. In our opinion, advertising on LinkedIn is worth it for B2B audiences, and we are using it more and more!
Managing and optimizing LinkedIn campaigns
Costs are of course an important consideration when deciding to use LinkedIn campaigns. Besides costs, also think about what it yields, how specifically you can define your target audience, and whether you can reach this specific audience in another way at lower costs. If you are curious about our experiences with LinkedIn advertising, we would love to talk with you!
We will not only tell you about costs and returns but especially about our best practices in composing target audiences, building campaigns, and creating appealing ads. Of course, when managing and optimizing a LinkedIn campaign, we look far beyond just costs, so we are also happy to tell you about the KPIs of different campaign objectives.
Would you like to read more about LinkedIn advertising first? Then read all our articles about LinkedIn, where we regularly share new insights.