Website text writing: How do you get input from your organization?

– This is the most cost-effective solution. Formulate clear and specific questions to which your colleagues provide answers. Use these answers as a basis for your text. The downside is that you’ll likely get concise answers, and you won’t be able to dig deeper.

2. Organize a Workshop:
– Bring key figures together for half a day and gather as much input as possible from them. Record the session and incorporate all of this into your texts. It takes more time, but you can delve deeper. An additional benefit is that you promote camaraderie and more organization-wide knowledge, as these key figures get to peek into each other’s kitchen for once.

3. The Interview Method:
– Take the time to interview each key figure individually. Prepare your questions and knowledge as best as possible to make the most of their (and your) time. During the conversation, you can go into depth, and you can ask probing questions. It takes a lot more of your time, but based on an hour-long conversation, you can sometimes write 10 pages of website text!

Now that you know why it’s difficult to get input from your own organization and how you can make it easier for your colleagues (and yourself), you’ll understand why we always include these activities in our projects. In practice, our clients are always very grateful for this afterward because even with our assistance, this is a time-consuming process. But forewarned is forearmed, so consider the points above, and the whole process will become easier and more enjoyable.