Positioning

Ebook Positioning: Become a Positioning Expert

Ebook Positioning: Become a Positioning Expert
This year, your brand finally started to distance itself from the competition. Your distinctiveness is so strong that it’s not even real competition. But why didn’t it work?

Why do you find out in customer conversations that they don’t see the difference between your brand and the competition as clear as you do? Did you do something wrong?

No, you probably did everything right. It’s just that a distinctive positioning is missing.

Only marketing with a strong foundation—a positioning—provides lasting distinctiveness in a competitive market. With positioning, you know which marketing tools, message, and of course, strategy best fit your brand. This is how you can truly distance yourself from the competition.

E-book Positioning

For both beginners and advanced positioners, we have put together an E-book on Positioning. In one comprehensive document, you will learn the basics of positioning and can work with your own positioning.

Introduction to Positioning

In the E-book, we cover the following topics:

– Positioning, how does it work?
– Positioning in the market
– Positioning models
– Four types of positioning
– Checklist for a strong positioning
– Positioning research: Mapping the competition in 5 steps
– 5 classic positioning mistakes

Additionally, we regularly publish new articles, case studies, and whitepapers on our blog about positioning.