Antonius
Antonius is a customer-focused market leader in the production of complex 3D-shaped products. The company originated over 80 years ago as a manufacturer of often large vessel heads/bottoms and cones for the industry. They increasingly leverage their engineering and production expertise to provide custom solutions early in the design process in collaboration with clients. Merkelijkheid developed a new positioning together with Antonius.
Since 2020, Merkelijheid has been the marketing outboard motor of Antonius.
Duration
Positioning, Website, Video, SEO Optimization, SEA Management and Optimization, Interview and Text, Whitepaper, LinkedIn Management, Campaign and Distribution.
Resultados
Antonius has undergone a significant digital transformation from a distinctive positioning. All resources have been aligned, and the traffic and number of conversions (leads) have grown tremendously.
Result
Manufacturing for Progress
The new positioning “Manufacturing for Progress” is crucial for Antonius because, for several years, they have observed a decline in construction knowledge among their customers in both existing and new markets for Antonius. By integrating forward into the design and production process, Antonius aims to provide significantly more added value. The market for vessel heads/bottoms and cones is relatively traditional and straightforward. In recent years, new markets have also emerged, such as renewable energy and carbon capture, which, for certain applications, will fundamentally rely on (partially) the same technology.
By transitioning from being a contractor to becoming a partner, Antonius can better leverage its unique knowledge and expertise. Together with the client, the product is designed and engineered. The focus is clearly on collaboration, manufacturability, and optimizing production at scale. Clients often need not just one version of a product but several. How do you then optimally structure your production process to ensure that your product is affordable and manufacturable? This is what we call “Manufacturing for Progress.”
Antonius has been an expert in material knowledge and production processes from the very beginning. An expert not only with extensive engineering expertise but also with the capability to manufacture everything in-house. Together with Merkelijkheid, Antonius aims to communicate this expertise to a larger share of the market, including potential new markets. After collaborating with Merkelijkheid on a new positioning, a new website was built, articles were written, a video was created, and we are now regularly running online campaigns (on platforms like Google and LinkedIn) to effectively distribute the developed materials and generate leads.
View Antonius' Website HereThese colleagues contributed to this project
Maxim Laan
Marketeer
Sam Verloop
Designer
Tal Gonen
Strateeg
Jens Diepenhorst
Developer
Esther Barens
Officemanager
Daniël Treep
Developer
