Online Marketing

9 video marketing facts; why does video marketing work?

9 video marketing facts; why does video marketing work?
Why does video marketing work so well? We all know that a picture is worth a thousand words, and many people love nothing more than binge-watching series. Yet, many companies don’t use video marketing as part of their marketing mix. What about your company? In this article, we share 9 video marketing facts that will surely motivate you to make a change. We then make it more concrete with a fun example.

Video content is becoming increasingly important; on YouTube, more than a billion hours of content are viewed, and 30,000 hours of content are uploaded to the platform every hour. Video is simply an effective way to communicate with your target audience. Plus, many people prefer watching a video over reading a piece of text. In short, video marketing is an opportunity to get your message in front of your target audience.

9 Video Marketing Facts

If you’re not already using video marketing, here are 9 interesting facts about video marketing:

  1. Videos are the most popular content on social media.
  2. videos are easy to share on social media and other online platforms, reaching a large audience.
  3. Videos are over 30 times more likely to rank on the first page of Google than text alone.
  4. Videos can increase conversions by up to 80%.
  5. People remember videos better than text or images, making them more likely to retain the message.
  6. Videos are a powerful tool for capturing people’s attention, holding it longer than text or images alone.
  7. Videos are an effective way to explain complex ideas in a understandable manner.
  8. Videos are a powerful means of communicating with target audiences and conveying messages.
  9. 55% of daily internet users watch videos every day.

These are compelling facts, but the primary reason to use video marketing as a company is that it simply generates more website visitors, leads, and even conversions. It’s the ideal way to build a connection with your target audience.

Video Marketing Example: Apex Dynamics and URE

The video below, produced by Merkelijkheid, features an interview with the director of Apex Dynamics discussing their sponsorship of University Racing Eindhoven (URE), a student team.

Apex Dynamics sponsors various student teams and initiatives as part of its Move Forward positioning. With this, the company aims to contribute to a healthy technical sector and motivate young people to choose technical education. Additionally, there are, of course, various other technical companies, the target audience of Apex Dynamics, interested in the activities of these talents. Besides enhancing brand value, the video also increases brand awareness.

Getting Started with Video Marketing

Video marketing can sometimes seem like a daunting task. From choosing a topic to concept development, shot lists, production, filming, and finally editing, it’s already a process in itself. And then, there’s the challenge of ensuring the video reaches the right audience (distribution). It’s no wonder that many companies, despite the significant opportunities, shy away from video marketing.

By collaborating with a specialist, you can make progress quickly. Merkelijkheid has been working on video marketing for its clients in both B2B and B2C environments for years and knows exactly how to approach it. Shall we have a discussion about the use of video marketing for your company? We’re happy to share compelling cases that illustrate the benefits for our clients.