Online Marketing

Update for Apex Dynamics website

Update for Apex Dynamics website
For Apex Dynamics, Merkelijkheid realized a renewed web design while keeping the technology intact. Aligned with the “Move Forward” positioning, Apex Dynamics now boasts a fresh, modern website where customers can find everything about their products and services. The website now also features a special environment and functionality for videos, a medium that is becoming increasingly important.

website Apex Dynamics

Apex Dynamics B.V. has been working with Merkelijkheid as their fixed marketing partner for 10 years. During this time, Apex Dynamics has grown from a challenger in the market to an established name in the market for gearboxes, racks, and pinions. Positioning and online marketing have been important tools with which Apex Dynamics has managed to make its mark. We are naturally proud of the contribution we have been able to make to their success. One of the most important tools is the website, and it is precisely this that has recently undergone a significant update, a result that we are happy to share:

website update apex dynamics

The new design of Apex Dynamics with the unique quotation tool on the tablet, helping visitors with their requests

Website update

Director Thom van Oss continues to challenge Merkelijkheid to keep innovating and coming up with new ideas. Recently, we worked on an update of the Apex Dynamics website, for several reasons:

  • We wanted to utilize the full screen width.
  • Videos are becoming increasingly important; the videos we produce must have their own place on the website.
  • Clearer ‘flow’ through the website by means of form and color: where the visitor should click.
  • The ‘move forward’ positioning also calls for a fresh, modern look-and-feel.

Below are a few screenshots, and if you want to take a look at the new site of Apex Dynamics yourself, visit

website update video environment

New video pages with ‘playlist’ functionality

website update nieuwsoverzicht

Clear news overview where video and news articles alternate, and consistent call to action on the right

website update producten

The product information of all Apex Dynamics products can be found and downloaded on the website

Bestel het boek