5 content ideas for your business blog

The list – A list is one of the structures that really appeals to us. Our reading time is limited, and a list enables us to quickly determine whether we find a certain idea interesting. Additionally, it’s easy for you to come up with a list that would be interesting for your relations. For example: 3 ways to solve <market problem>. Or: 11 reasons why <our service> prevents <market problem>.

Case study – Which project or delivery from the past month stands out to you? Or about which project does your colleague not stop talking? Share this story as honestly as possible in a maximum of 350 words and share it with the market. This is valuable because it shows how you deal with challenges, explains the actual application of a product or service, and demonstrates expertise. But also, in the future, this article can generate leads because someone will undoubtedly encounter the same problem and find their way directly to your organization during their search.

Customer spotlight – Call an important customer or relation and ask what’s on their mind this month. This provides a valuable platform for a customer or relation, reaffirms the value of the relationship, and simply makes for interesting content. It also shows that you’re not just thinking about yourselves!

Market vision – You are the expert in the market! That trade magazine might make all sorts of interesting statements, but the companies themselves are the ones that really determine what’s happening in the market. Step up and mention what you see as major challenges and/or opportunities, comment on a recent development, or respond to an article from a trade magazine with which you disagree. After all, you don’t become/stay a market leader without sticking your neck out.

Share a mistake – This may seem very counterintuitive, but by acknowledging that things sometimes go wrong, and then detailing how this was resolved, you show that you are ‘real’. No one ever tells the story of how they went to a store and bought a product that worked as expected, but everyone loves to tell and hear the story of how a problem was handled fantastically.

Of course, we hope that after reading this post, you can get started right away, but at the very least, we hope we’ve given you some inspiration

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