Can Red Bull maintain its unique strategy after the passing of its founder? We discuss Red Bull’s positioning and whether the brand can hold on now that the driving force behind it is gone. Additionally, we look at Nokia’s new logo and kick off with the 0.0 beer category.
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Every two weeks we publish a new episode about the positioning of various companies. Previously, we discussed Shell and Zeeman. Curious? Check out the other podcasts here.
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Why don’t we drink this during lunch? And how do you differentiate yourself as a maker of alcohol-free beer? The guys discuss and enjoy the positioning of Warsteiner 0.0, Heineken 0.0, and Brouwers alcohol-free.
Nokia has changed its logo to better align with its new business model: B2B. Is that smart? What are the effects of this? Why are multiple brands making this same kind of adjustment? And when should you actually change your logo?
The founder of the energy drink brand Red Bull, Dietrich Mateschitz, passed away in October 2022. What is his legacy? What can we learn from how he built a company in a market that didn’t yet exist? And what impact does his death have on the future of this brand? We wonder if Red Bull can maintain its extreme positioning.
In ‘Don’t be a Penguin,’ Merkelijkheid founders Ties Morskate, Tal Gonen, and independent host Bob Morskate dive into the world of positioning. With more than twelve years of experience in this field, Ties and Tal see daily what goes wrong when companies and individuals try to position themselves in the market. In this video podcast series, they discuss compelling positioning cases of well-known companies worldwide and draw lessons for the listeners. The episodes are a source of inspiration, knowledge, and entertainment, focusing especially on the dynamic between the three men, who surprise each other with new information about the companies they discuss but also challenge each other’s thinking and have fun. This is a podcast by Merkelijkheid.
Do you have a question about positioning or marketing? Or do you have a cool idea for our series? Contact us via [email protected] and let us know.