Why are websites often ‘finished’ without website text?

It’s actually strange that something is labeled as “finished” when it’s not finished at all. Moreover, we actually know that texts are more important than the design. Because without text, there’s no message, but a message can still be conveyed without design. Just think about reading a book; we don’t need images to understand the message. Or look at this beautiful example of super clean, text-based websites with typography as the only design element: http://www.montylounge.com/ We find this website surprisingly pleasant to look at. Do you?

Writing website text: a task for experts

Many website builders are not writers or positioning experts. Just like a contractor is not a gardener. Therefore, always think carefully – when you’re exploring options for a new website – that it’s not just about design, findability, and functionality. Maybe it’s even better if you start with the text, concretely in the form of the story you want to convey. In practice, we see that this story often provides an initial direction for the design and functionality. And this ensures that the design and functionality support the story, not the other way around!

Crafting a compelling website goes beyond just a visually appealing design and functional layout. The heart of any successful online presence is its content – the written text that communicates directly to your audience. While stunning graphics and seamless navigation can attract visitors, it’s the words that truly engage and convert them into loyal customers or followers. This is why the task of writing website text should never be an afterthought but a foundational element of the website development process.

Write effective website content

A common misconception is that anyone can write effective website content. However, writing for the web is an art and science that combines marketing savvy, psychological understanding, and a deep knowledge of your target audience. Professional copywriters and content strategists excel in this domain, crafting messages that resonate with readers and prompt them to take action. They understand how to balance keyword optimization for SEO without compromising the natural flow and engagement of the text.

Moreover, aligning your website’s content with your overall brand story and values ensures consistency across all platforms. This consistency strengthens your brand identity, making it more memorable and trustworthy to your audience. Text-based storytelling on your website can set you apart in a crowded digital landscape, offering a unique value proposition that captivates and retains attention.

Investing in expertly written website text is investing in your brand’s voice and its ability to connect deeply with your audience. As the digital storefront of your business, your website’s content should accurately reflect the quality and ethos of your brand, compelling visitors to explore, engage, and ultimately, convert. Remember, in the digital world, your words are your brand ambassadors, make them count.

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