Do’s and don’ts for using images in your annual report
Based on the 2017 annual reports of Heineken, KPN, and Rabobank, we discuss the do's and don'ts for imagery in annual reports.
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70% of the purchasing process takes place without direct contact with your organization. So, how do you ensure that your company ultimately makes the shortlist?
Determining the Best Color for Your Positioning and Brand Identity
Color determines, even in B2B, how people perceive a brand. Use color so that your brand identity and positioning reinforce each other.
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10 Surprising Alternatives to a Functional Positioning in B2B
Article with examples of industrial and other B2B companies that successfully position themselves with surprising concepts.
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Positioning Professional Services: 7 Essential Tools
Business service providers all compete within the same framework for a unique position. How do you step out of that and truly create differentiation?
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SEO for Advanced Users: Hub and Spoke Content Marketing Strategy
Are you finding it increasingly difficult to make a difference with your SEO efforts? The hub and spoke strategy is the answer you are looking for.
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Implement your positioning in 9 steps
The implementation determines the success of your new positioning and therefore deserves full attention. These steps are essential.
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Positioning roadmap; a 10 step plan of action
In this article, we share a clear step-by-step plan so you can get started with positioning your brand.
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Penguins of Café Royal: lazy marketers steal Nespresso’s positioning
Café Royal basically takes over the entire positioning of Nespresso and makes little effort to hide it. That’s why they are Penguin of the Month.
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Positioning components, what does positioning consist of?
In this article, an overview of the most important positioning components so that your positioning is actually practical to use.
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Demonstrating the value of marketing, winning as a company and as a marketer
Clear reporting and alignment are crucial for demonstrating the value of marketing. We share essential questions and rules that help with this.
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11 concrete benefits of inbound marketing
Are you getting the most out of your inbound marketing? These 11 pillars are a practical checklist to review and take action where necessary.
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The Advantages and Disadvantages of AMP + Case Study
The first AMP pages are already at the top of Google's search results, but does this mean you should also offer AMP pages on your business website?
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