Positioning MediaMarkt: WOW or copy of CoolBlue?
Will MediaMarkt's new positioning make a difference, or is the price fighter simply copying CoolBlue's positioning?
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70% of the purchasing process takes place without direct contact with your organization. So, how do you ensure that your company ultimately makes the shortlist?
The distinctive features of your brand: the brand driver model
The McKinsey brand driver model gives you insight into which characteristics your brand must leverage to be distinctive in the market.
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Defining Brand Identity: The Fundamentals
The brand identity is the face of your brand. It is the visual introduction to your product. But how do you determine it? In this blog, you will read more about it.
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Writing a good briefing for the development of visual content
Writing a good briefing for the development of visual content is essential. But how do you approach it? What does a good briefing consist of?
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Defining a unique tone of voice for your brand: how to do it?
How you say something is often more important than what you say. Three brands show how you can use a unique tone of voice for your brand.
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Developing a Brand’s Visual Identity: Photography and Video
The visual identity of your brand is essential. It is a combination of multiple aspects. With these tips, you will get the most out of it!
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The impact of your brand identity on the customer journey
Can brand identity influence your customer journey? Two examples from well-known brands show how to achieve this.
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How to choose a good brand name?
Coming up with a brand name is one of the most challenging parts of a brand identity. How do you create a distinctive and memorable brand name?
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Hospitality and the positioning of your company
The initial reception and hospitality within the office are essential for the image and positioning of your company. How do you ensure this is in order?
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Reverse positioning and value proposition ideal for your company?
Can a company differentiate itself by omitting key features or benefits? A brand with reverse positioning does things a little differently.
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The core of your brand identity: a strong logo
What makes a logo strong? We provide you with some examples of well-known logos and explain our approach to designing a logo.
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Font and brand identity, the psychology behind your ‘font’
An important part of a company's brand identity is the font. In this article, we discuss the impact of the font on your brand.
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