Why outsourcing LinkedIn marketing is a good idea

Why outsourcing LinkedIn marketing is a smart choice

LinkedIn has grown into the most influential platform for B2B marketing. According to experts and marketers, LinkedIn is not only the place to build valuable business relationships but also to reach specific target audiences with powerful advertising campaigns. Research shows that 89% of B2B marketers use LinkedIn for lead generation, and 62% state that it effectively produces leads for them. The platform is becoming an indispensable part of the marketing mix for B2B companies. This makes LinkedIn particularly suitable for companies looking to invest in strategic marketing that directly contributes to their business growth.

However, this growing role also brings challenges. LinkedIn marketing is a discipline of its own. The LinkedIn advertising environment is continuously evolving, meaning marketers must constantly familiarise themselves with new opportunities and limitations. Consider the introduction of new KPIs, such as engagement rate and lead-gen form conversions, or updates to targeting options. Additionally, the algorithm that determines which ads are placed and to whom is rapidly developing. This requires in-depth knowledge and daily experience with both the platform and various target audiences.

For companies, it is simply not efficient to keep up with all these developments themselves. It takes not only time but also a specialised approach to fully leverage LinkedIn’s possibilities. By outsourcing LinkedIn marketing, you entrust this responsibility to experts who stay up-to-date with the latest trends and techniques. This allows you to focus on what your company excels at, while a specialised agency ensures maximum impact and return on LinkedIn.

Outsourcing LinkedIn advertising: get more out of your budget

Outsourcing LinkedIn advertising helps you make the most of your marketing budget. LinkedIn’s advertising platform offers countless possibilities, but using it effectively requires specific knowledge and experience. We often see that marketers without specialist knowledge waste unnecessary budget on campaigns that are not well-targeted (source: Merkelijkheid, “LinkedIn advertising guide”). A specialised agency understands how to structure and optimise ads to achieve conversions at the lowest possible cost.

Expertise in audience segmentation is crucial for successful campaigns. By carefully segmenting based on characteristics such as industry, job title, or specific interests, we can tailor ads to the right audience. This not only increases engagement but also improves conversion rates and ensures more efficient budget use.

Our experience shows that a well-defined target audience leads directly to better results. Campaigns built on data and trends convert faster and at lower costs per click. This means that every euro you invest yields more. Strategically using this segmentation prevents advertising budgets from being wasted on irrelevant audiences and enables measurable improvements in results.

Our LinkedIn benchmark, for example, shows that average reach and CTR vary significantly by industry. Thanks to these insights, we know exactly which strategies are effective. For instance, while LinkedIn recommends carousel ads, our experience shows that their effectiveness varies by target audience, even within the same sector. An expert can identify these nuances and prevent your advertising budget from being wasted.

Another important aspect is our strategic approach to CPM (cost per mille). As explained in our article on CPM (source: Merkelijkheid, “CPM”), CPM plays a key role in the overall cost of a campaign. Therefore, it is wise to start with low-CPM campaign formats, such as awareness campaigns, before moving on to more expensive options like lead ads. This approach ensures maximum budget efficiency and a strategic campaign setup.

LinkedIn advertising Agency

By outsourcing LinkedIn advertising to an experienced agency like Merkelijkheid, you benefit from a combination of data-driven insights and practical experience. You can be confident that your campaigns will not only perform well but also align seamlessly with your marketing objectives. A good agency should be able to demonstrate this with recent campaigns they have executed for other B2B companies. Ask about this to assess their expertise.

Outsourcing LinkedIn campaigns: from strategy to results

An effective LinkedIn campaign starts with a solid strategy and ends with measurable results. We use a three-step approach that has proven itself time and again. This approach combines strategy development, execution, and optimisation, ensuring consistency and maximum return on every campaign.

Strategy development

In the first phase, we lay the foundation for a successful campaign. We begin by defining clear goals: what do you want to achieve? Think about lead generation, brand awareness, or promoting a specific product or service. Next, we conduct an in-depth audience analysis, using LinkedIn’s extensive targeting options such as industry, job title, and seniority level. Based on these insights, we select the most suitable campaign formats, such as sponsored content, InMail campaigns, or lead generation forms.

Execution

The execution phase brings the strategy to life. Here, we apply our creativity and expertise to develop ads that are not only visually appealing but also relevant to your target audience’s needs and interests. Our experience with LinkedIn ad formats, such as carousels and videos, enables us to launch campaigns that resonate with audiences. We use data-driven techniques to refine targeting and placement, ensuring optimal campaign performance from the start.

Outsourcing LinkedIn lead generation

For many B2B companies, the first step in LinkedIn advertising is simple: lead generation. They want to generate more leads (SQLs or MQLs) to drive revenue growth. Merkelijkheid has developed a clear approach based on three phases aligned with LinkedIn’s advertising options:

• Brand awareness
• Website traffic
• Lead generation

But why start with brand awareness if the goal is to generate leads?

The answer is simple. Many B2B companies have low brand awareness among non-customers or are known but not recognised for their product or service offerings. There is a lack of brand recognition.

We have seen in countless campaigns that launching a lead generation campaign straight away often backfires. Cost per lead skyrockets, conversion rates are low, and lead quality is poor. By focusing on the right audience during the brand awareness and website traffic phases, developing the right content, and gaining insight into audience preferences, the results of the lead generation campaign improve significantly.

Optimisation

Optimisation is an ongoing process that applies to every campaign phase and is essential for success. Throughout the campaign, we closely monitor performance and make adjustments based on KPIs such as click-through rate (CTR), cost per click (CPC), and conversion rates. Thanks to insights from our LinkedIn benchmark and experience, we know exactly what to look for and can quickly adapt if results lag. A/B testing, refining targeting options, and optimising ad content are just a few of the ways we continuously improve campaigns.

With this approach, we not only ensure consistent results but also deliver measurable contributions to your business growth. Outsourcing your LinkedIn campaign means you benefit from our expertise and focus, giving you more time to do what your company does best.

Outsourcing your LinkedIn campaign: 16 reasons

Outsourcing your LinkedIn marketing to a specialised agency offers numerous benefits. A LinkedIn agency has the expertise, tools, and experience to set up and manage campaigns more effectively. Here is an extensive list of reasons why working with a LinkedIn agency is a smart move:

1. Specialist knowledge – A LinkedIn agency stays fully updated on the latest developments and best practices on the platform. What worked last year is now outdated, and this happens more often than you think.
2. Efficient ad budgeting – Optimisation of advertising budgets to minimise waste and maximise return. Our experience shows that CPMs for campaigns we manage can be up to 70% lower!

By collaborating with a LinkedIn agency, you benefit from a comprehensive approach focused on results and growth. Whether you want to generate more leads, increase brand awareness, or achieve better ad performance, a specialised agency provides the expertise and tools needed to take your marketing to the next level.

LinkedIn ads agency Merkelijkheid

Effectively leveraging LinkedIn marketing requires specialist knowledge, continuous optimisation, and a data-driven approach. By outsourcing your LinkedIn marketing, you benefit from strategic expertise, efficient ad management, and a higher return on investment. A specialised agency helps you accurately reach your target audience, optimise your advertising budget, and continuously improve campaigns for maximum impact.

Additionally, you save time and avoid unnecessary costs by utilising the experience and tools of an agency that works with LinkedIn campaigns daily. From audience analysis and ad creation to performance tracking and adjustments, a professional LinkedIn agency ensures you stay ahead of the competition and run an efficient campaign.

Curious about the possibilities, or do you want to achieve better results with your LinkedIn marketing? Get in touch with us and discover how we can help your business grow with smart and effective LinkedIn campaigns.

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