Which keywords does your client use? Knowing what your customer is searching for is essential in setting up a targeted and effective Online Marketing campaign. We explain how a Google keyword research works and how it helps in building your online marketing campaigns. We focus on Search Engine Advertising (SEA) and Search Engine Optimization (SEO) […]
What is a website visitor worth? What is the Return On Investment of your online marketing? Unlike many marketing channels, it’s possible to quantify the value of a website or online marketing. Even without annoying cookie notifications and expensive tools, you can explain what your website or online marketing brings in. In this article, we […]
How does your online marketing performance stack up against the competition? Domain Authority is a single number that shows which site ranks highest in Google’s search results. If you score 25 and your main competitors don’t exceed 20, your new article is likely to appear at the top. This is why many online marketing experts […]
Do you also feel like everyone has figured out that SEO trick by now and are you looking for a way to get your brand higher in search results? The hub and spoke strategy is the answer you’re looking for. More and more people understand SEO, but Google is also constantly evolving. Content marketing and […]
How to demonstrate the value of marketing? We live in a world of ‘Big Data’ and have dozens of apps and tools to measure the results of our marketing efforts, but we often get lost in the vast amount of information. BCG argues that marketers struggle to demonstrate value because they don’t answer the right […]
Were you, like me, a bit fed up with it too? I’m getting extremely irritated by vague lists and content marketing without substance. This causes people to get too little out of it and quickly lose interest. What a waste, because the impact can be enormous. We wanted to set that right. A first step […]
The first Accelerated Mobile Pages (AMP) already top search results, and Google suggests this is just the beginning. What exactly are AMP pages, and should you implement them on your business website if they become this significant? We discuss what Accelerated Mobile Pages are, their pros and cons, and whether your website needs them. This […]
Website security is crucial, yet it can often feel like a complex and daunting subject for many. Understandably, most prefer to steer clear of this intricate matter unless absolutely necessary, as it seldom impacts business operations—until it does. Currently, there’s a security issue demanding immediate attention: obtaining an SSL certificate for your website. With Google […]
Are you getting the most out of your website, social media, and online marketing? Chances are, you’re not, and for many businesses, the reason lies in a messy analysis and optimization system. When multiple tools and platforms are linked to your website, it’s easy to lose sight of the forest for the trees. Google noticed […]
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