In this article, we explain the advantages of long-tail keywords compared to short-tail keywords and how you can incorporate them into your strategy. Through various examples and step-by-step explanations, we provide deeper insights into why you should focus your strategy on using long-tail keywords. What Are Long-Tail Keywords? When people need information, they quickly turn […]
Why Build an E-learning Environment for an Industrial Products Supplier? In this article, we address an important project: the APEXperience. For our long-standing client, Apex Dynamics, we created a custom e-learning environment where users learn about (and how to work with) their products. We’ll discuss the motivation behind this initiative, the primary challenges, and, of […]
Instagram is a powerful platform for increasing brand awareness, fostering engagement, and boosting sales. Naturally, questions arise about the costs of advertising on Instagram and the factors that influence these costs. This article will answer those questions, focusing on the business impact and practical considerations for entrepreneurs and professionals. What Are the Average Costs of […]
How do you maximize the results from advertising on Instagram? There are numerous factors to consider: your target audience, the message you want to convey, your ultimate goal, your branding, and your brand identity. Everything must be carefully aligned, as a disjointed appearance can cause confusion. In this article, we offer practical tips for optimizing […]
Which website analysis program should you use? Since Google Analytics 3 has been discontinued as of July 1, 2023, and Google Analytics 4 leaves much to be desired, many people are looking for an alternative. We have since made the switch to Matomo, and in this article, we explain why. Google Analytics is the go-to […]
Advertising on LinkedIn? The LinkedIn advertising platform offers unparalleled opportunities for B2B advertising. That’s why in this article, we provide two real-world examples to demonstrate how you can support both marketing and sales efforts in various situations. We share our application and results of LinkedIn Advertising based on two anonymized customer cases. In our campaign […]
Why does video marketing work so well? We all know that a picture is worth a thousand words, and many people love nothing more than binge-watching series. Yet, many companies don’t use video marketing as part of their marketing mix. What about your company? In this article, we share 9 video marketing facts that will […]
Do you want to start with email marketing but don’t know where to begin? We’ll help you get started! It all begins with an email marketing strategy that ensures every customer group receives the right message. That’s why, in this article, we outline how to establish an email marketing strategy for your brand, complete with […]
How do you stay on the radar of potential customers? In B2B, the focus is often on personal contact, while an increasing part of the customer journey takes place online. A well-findable website and regular activity on social media are therefore essential, but how do you ensure that those visitors actually become customers? Email marketing […]
What is the best time to post on social media as a B2B brand, and which platform should you use for your content distribution? LinkedIn, Facebook, and Instagram all have different types of users. In this article, we delve deeper into the world of social media and provide you with some tips on how to […]