Is there one number that tells you how well you’re doing on LinkedIn? In this article, we explore the different metrics used for this purpose and delve deeper into one metric that combines it all: the LinkedIn engagement rate. We explain why we use the LinkedIn engagement rate and how it is measured. Finally, we […]
What is the most efficient way for a B2B company to reach decision-makers in their target audience? LinkedIn may not be the social media platform we wake up to in the morning, but it is the primary business-focused social media platform in the Netherlands. Your target audience uses LinkedIn to seek inspiration and information. To […]
Do you want better results from your LinkedIn campaigns? The secret lies in creating the right target audience. When you know exactly who you want to reach, you can create campaigns that perform better, generate high-quality leads, increase conversions, and optimize your marketing budget. But how do you ensure you’re targeting the right people? In […]