Why should you outsource your LinkedIn marketing? An agency costs money, and surely you know your target audience best? Yet, many successful B2B companies choose to outsource LinkedIn advertising. In this article, we explain for which companies this is a smart choice and what to look out for when outsourcing your LinkedIn campaign. You’ll gain […]
Want to generate more leads with LinkedIn? LinkedIn Lead Ads and other tools on the world’s largest professional network are highly effective. With features like Sales Navigator, you can precisely define your target audience and create content that moves them further along their customer journey. In this article, we explore all aspects of generating LinkedIn […]
Thursday, November 14 at 12:00, it’s time for our lunch webinar! In just 30 minutes, we’ll share insights from our LinkedIn Benchmark, discuss key metrics, practical tips, and show you how to optimize your campaigns for better results. Whether you’re new to LinkedIn advertising or looking to improve your strategy, there’s something valuable for everyone. […]
LinkedIn is the ultimate professional social media platform that no B2B brand can do without. However, it is still relatively underutilized as an advertising platform by many brands, even though we believe that’s where the real opportunities lie. But why LinkedIn? In this article, we answer that question using three real-life examples. We share (anonymized) […]
Wondering how to start advertising on LinkedIn? In this article, we tell you everything about advertising on LinkedIn. We explain the steps to launch your first LinkedIn campaign, the opportunities advertising on LinkedIn offers, what to consider, and finally, how to optimize your campaign. First things first, to advertise on LinkedIn, you need a company […]
You’re likely already familiar with the acronym CPM, which stands for Cost Per Mille. But what does this figure actually tell us? In this article, we’ll explain everything about CPM on LinkedIn. It’s a valuable KPI for assessing the performance of your campaign. That’s why we’ll tell you about the average LinkedIn CPM for various […]
Are you only using LinkedIn as a digital rolodex or an online CV? That’s a waste! LinkedIn is the largest professional social media platform, offering unique opportunities to connect with other professionals in your field. In this article, we’ll convince you of the power of LinkedIn: why LinkedIn and how to use LinkedIn, both personally […]
What does advertising on LinkedIn cost? It’s a frequently asked question that we are eager to answer. LinkedIn is an excellent advertising platform for reaching your B2B audience. Let’s cut to the chase: yes, advertising on LinkedIn is more expensive than advertising on Facebook and Instagram, and in many cases, more expensive than Google Ads. […]
This is an old bencmark, we released a 2024 LinkedIn Benchmark to include our most recent data, view the new article here. What results can you expect from a LinkedIn Advertising campaign? In principle, the answer is simple: based on your campaign objectives, you can expect views, clicks, leads, or applicants. But how many and […]
What LinkedIn advertising strategy ensures maximum results? In this article, we will show you how to create a LinkedIn advertising strategy that helps you achieve your marketing and sales goals. We’ll start with the key factors, objectives, and target audience. Additionally, we’ll explain the campaign objectives LinkedIn offers, how to align them with your customer […]