What is keyword research?

Keyword research is the process of identifying which keywords your target audience uses and which are relevant to your website.

You always start keyword research with yourself: which products or services do I offer, and into which markets, target groups, or categories can I divide them? Then you look for other relevant terms related to your product, such as different names, technologies, and topics or questions that interest your target audience.

We evaluate the keywords based on the level of competition, volume, and search intent. Ultimately, we want a list of possible (longtail) keywords and the expected monthly search volume.

Read more about keyword research on our online marketing page.